The New Jersey Packaging Executives Club (NJPEC) is pleased to announced its Innovations Forum Keynote Speaker will be Mark William Zabrowsky, Principal, Z-Mark Concepts, Inc., a new product innovation and marketing consultant, and author of  “Searching Outside The White Box For New Product Innovation.” 

The NJPEC’s Innovations Forum 2017 will take place on March 23, 2017, at The Manor in West Orange, NJ stating at 6:00 p.m.

Mark Williams Zabrowsky, Principal, Z-Mark Concepts, Inc., says, “History is filled with examples of where game changing disruptive new products produced great rewards in revenue and market position…To stay ahead of competition you need to stay ahead of them in your new product development and idea search methods. What we can learn from historical innovations provides a clue to doing just that.”

In his NJPEC Innovations address, Zabrowsky will present a highly entertaining and engaging review of his unique approach to generating innovative product ideas. His Vision Driving® method is based on the studied observation that there is a pattern to the emergence of historical innovations. He describes how to learn from this pattern, and apply findings to help generate new product ideas.

Prior to forming his consulting business, Zabrowsky had a 30-year career in Consumer Products Marketing, R&D and NPD Management, and Strategic Planning, working within the corporate environment. His career includes over two dozen new product launches and several patents across many segments. 

Here’s how to reserve tickets, at NJPEC’s website.

Questions about the Innovations Forum? Click here to Email.